Today we conducted the photoshoot for this collaboration. The photographs have been taken of the different garments that have been made and will be portrayed on the instagram and website.

We carried out the photoshoot at the Royal Pavilion gardens in Brighton which was a perfect location for our aesthetic and theme. In terms of styling we intended the outfits to be colourful yet simple. We chose a simple and minimalistic colour palette to match the garments that had been made by the design students. We styled the garments in a way that they are the main focus of the image and stand out in the photograph and the styling does not distract from the up cycled pieces.

I wanted to complete the photoshoot in the Pavilion gardens as I think it matched perfectly with the aesthetic of our project. The nature surrounding in the images create a ethereal feel to the model and garments and directly nod towards the centre focus of sustainability.

I am very happy with the way that the photographs came out as I was sceptical towards the lightning as due to being outside we could not control the lighting in the photos. However, the weather was perfect for this photoshoot and the sun perfectly complimented the garments and the model. this meant I had to do little editing to the images to ensure they stood out.

I edited the images subtly in Adobe Lightroom mainly adding slight saturation, sharpness, texture and highlights and decreasing the exposure, shadows and brightness as the images came out slightly brighter than I would’ve liked due to the sun.

ZESTY REWORKS:

Another platform that stroke an interest was Zesty Reworks, as they are doing something relatively similar to what our initial ideas were. By collaborating with other clothing brans first-hand as a means to make use of waste material, is a great process in getting to the root of the problem in the fashion industry. For example, their last collaboration was with a vintage fashion clothing brand ‘Lautoka Vintage’ where they reworked a number of vintage pieces giving them a new lease of life.

From observing their online presence and aesthetic I presumed their demographic would be from late teen to early twenties. This research was helpful as our chosen demographic is similar and a lot of the imagery and visuals were good inspiration for how we could layout our social media/website.

Rosa- Website Design

Mai- Illustration, Logo, Garments

Emily- Social Media

Aoife- Design and making

Lydia- Photography

Kat- Design and making

Abi- Design and making

Mimi- Photography

Morgan- Design and making

I’ve learn some new skills after this project, especially I now know basic sewing and pattern cutting. I really enjoy doing illustration for this project, making characters and gif.  This is very helpful to remake and reuse clothes in the future. I couldn’t make it to the photoshoot on Tuesday as I was helping my flatmate for her final critics. It was so nice to see the photos of our garments, the photos turn out very lovely. I love the website layout Rosa made, which I think very easy to navigate and follow.

I really like the ideas of our group, if we can develop it more in the future would be very nice. It would be cool if we can actually have a workshop online or offline. I hope from our products, tutorials and photos can inspiring someone to re-create their old fabrics into something new.

I made digital patterns pieces for all the garments I made and  I added a bit instructions on the sides . These will go on the website and viewers can download A4 size for make their own products. I learned how to do pattern through Illlustration for this, it was complicated at the beginning but i’m getting used with it. I need to measure and note down the size of the real garment first then I can digitalize them

We had meeting before the Easter break, only me Rosa and Aoife showed up. We discussed a bit about what we can do next and Aoife gave Rosa the bag so she can photograph it at the beach.

I also had a chat with Mark about the sketchbook and blog, at this time I didn’t have access to the blog so I asked him to write in my sketchbook. Luckily now I have the access.

I quickly made 5 online app for 2nd shopping for Rosa to post in Website. It’s just a very short article but I think it’s kinda helpful, I might gave them the layout to go on social media

In the last meeting, me and Rosa came up with the ideas for workshop. I will made 3 posters for 3 workshops. We have 3 fashion design students and 1 textile student so we think we can create 3 small workshop just for beginner but focus on recycling and understand about reusing old fabric

I still keep 3 characters I made but adding some free images I got from Adobe Stock to create the posters. I try to keep them consistent and also add our small logo in the corner