Fashion Story – Arcade

https://view.publitas.com/p222-6921/arcade/

 

Here is our fashion story. I think this was a interesting and fun project which helped me develop my group skills and also gave me a change from what I usually focus on when doing projects. The only thing I would change about our fashion story is I would be more selective about the images, because I think theres quite a lot of photographs which can be quite overwhelming. But overall I think this was a successful assignment.

My Personal Edits

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These edits are influenced by Jacek Narkielun and his ‘Neon Girls’. To create these I first edited them in Adobe Lightroom, and selected a high contrast preset. I then opened it in Adobe Photoshop and adjusted the curves to create a cross process effect and then added a gradient layer to create a neon type effect on the image.

IMG_8497-2 IMG_8508 copy IMG_8509 copy IMG_8510 copy IMG_8526 copy IMG_8537 copy IMG_8543 copy These images were mostly created in Photoshop. I cropped the images down so they were the same size and used the ‘old polar’ preset in Lightroom. I then opened it in Photoshop where I enhanced the contrast and overlaid a gradient layer. I think this collection is successful because I think the gradient adds to the playful, childish theme that I’m going for.

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I decided to use a different style of editing for each collection of images. This was so that the magazine wouldn’t look too similar and result in being quite boring and not very eye catching.

Final Photoshoot

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These are our chosen final photographs for our magazine out of 369 photographs from our final shoot. We stuck with our concept boards and went to Brighton pier and took a variety of images in different locations. The first place we went to was the arcade, we got some very successful shots however we got kicked out of there so had to move on. In my opinion the group photographs were the most successful because the poses were natural and playful, the location emphasised the youthfulness and the lights go with our neon concept which is again what we were going for and finally the styling was grunge mixed with teddy boy. Above are our unedited photographs from our first photoshoot.

Styling – Boys

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Styling – Girls

IMG_7942IMG_7948IMG_7960IMG_7971IMG_7985IMG_7997IMG_8006IMG_8026IMG_8029IMG_8033IMG_8037IMG_8040IMG_8048IMG_8053IMG_8060IMG_8071IMG_8072IMG_8080IMG_8094IMG_8102IMG_8106IMG_8117IMG_8119IMG_8123IMG_8134 Here are our outfit styling ideas for our final photoshoot for the girls. Some of these outfits were very successful, because they included both the grunge style and also the teddy boy.

For example, with this outfit – IMG_7985 – the shirt and the neck tie were influenced by the teddy boy style where as the tartan leggings and denim jacket were influenced from the grunge style.

Concept Boards

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Both Louise and I created a moodboard to brainstorm our ideas for our project. We began by looking round Brighton trying to get different ideas on stereotypes. We noticed there were so many different influences so just picked the two we thought would be the most interesting to combine. These two styles were grunge and teddy boy.

We then began thinking of different ways to edit our final images, and we wanted to somehow include neon into our photographs. Artists such as Dan Flavin, Tracey Emin and Viviane Sassen were highly influential for this part.

Finally, we began thinking about location. Because we had decided quite youthful concepts, we wanted to go for something quite childish and fun. We thought that the best place for our photoshoot would be the arcade or the games on Brighton pier. This was also keeping in theme with our neon concepts, because of the lights on the rides.

Dissecting The Blazer

After we had done our street research, we then moved onto the second part of the brief which was changing the form of the object in any way we wanted. Firstly we created a mind map of all the ways we could adapt it, for example burning it, cutting it up and ripping it up. Below are a few photos of what we created.

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Louis Vuitton Exhibition

I went to the Louis Vuitton Series 3 exhibition in London. Here I saw Louis Vuitton throughout the years, and how the brand has developed and how Nicolas Ghesquière has brought the brand back to its heritage and roots. This was an inspirational exhibition because it was not only interactive where you could touch the bags and garments but it had also flew in some specialist bag makers from France, and they showed you the intricate details that goes into making each Louis Vuitton bag. IMG_7344 IMG_7421 IMG_7420 IMG_7419 IMG_7418 IMG_7417 IMG_7416 IMG_7415   IMG_7412 IMG_7411 IMG_7410 IMG_7409 IMG_7408  IMG_7405 IMG_7403 IMG_7398 IMG_7397 IMG_7396 IMG_7395 IMG_7394 IMG_7393 IMG_7392 IMG_7391 IMG_7390 IMG_7389 IMG_7387 IMG_7386 IMG_7385 IMG_7384 IMG_7383  IMG_7381 IMG_7380  IMG_7377 IMG_7376 IMG_7375 IMG_7374 IMG_7373 IMG_7372 IMG_7371 IMG_7370 IMG_7369 IMG_7368 IMG_7367 IMG_7366 IMG_7365 IMG_7364 IMG_7363  IMG_7361 IMG_7360 IMG_7359 IMG_7358 IMG_7356 IMG_7355 IMG_7354 IMG_7353 IMG_7352 IMG_7351 IMG_7350 IMG_7349 IMG_7348 IMG_7346 IMG_7345

Street Research

These Photographs document when I went out with my group and had to take photographs of people wearing blazers, because that was our chosen object. I was quite surprised at the actual number of people wearing blazers because apart from school kids and businessmen I rarely see people wearing them.

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