500 word manifesto for brand analysis.

I decided to begin researching different companies who were sustainable and ethnic. I found a lot of different companies however there were five that really stood out to me. The first one I found was ‘Indigenous’. This company focuses on supporting and preserving fair trade wages and artisans. It is a very eco friendly company who only uses natural, organic fabrics and everything they make is handmade. However, this company’s target audience in my opinion mostly fit with middle aged people because their clothes were quite mature and they are very expensive. I then found ‘Nomads’. This company had the same values as Indigenous, however due to this company having an interest in the Indian culture this showed in their clothes because they had a very bohemian style compared to the simplistic look that Indigenous had. I then moved onto find ‘Krochet Kids’. As soon as I began researching this company I knew I would focus on it. The thing that interested me most about them is not only their clothes who are aimed at my age group, but the fact that they are a non-profit organization and their sole focus is to “empower people to rise above poverty” and they have statistics and figures of how their company has helped change peoples lives already. I then researched two more businesses which were ‘Mayamiko’ and ‘Symbology’. Again like the other businesses I researched they were quite similar to Nomads for their designs and how they want to preserve the traditional art forms and help artisans.

I decided to focus on Krochet Kids because I didn’t only agree with their ideas but I also liked how they have internships where you can actually go and help out or be a photographer or cinematographer. I also really liked the style of clothes they create, probably because it is aimed at my age group. Then I thought of ways to develop the brand and that is one of the ways. I thought they could try and expand their target audience by creating different clothes for different occasions and also try and experiment with different fibres and textiles. Because at the moment their clothes are quite simple, for example when you compare it to Symbology who have influences from India (block printing), Palestine (weaving) and Native America (embroidery) I think they could try and also adapt these styles into their business. Also when I was doing my research I found that some of their clothes are 100% cotton which is known as one of the most polluting products available, so I researched and found that they could maybe experiment with bamboo and spiders silk or other materials like that which don’t harm the environment. However, the only problem with this is they are either difficult to get hold of or too expensive, especially for a non-profit organization. But they could do more promoting of their business and hold fundraising events to try and get more finance to try these ideas.

Here is the link to my final Lookbook.

Below are the best unedited photos from my shoot.

Here are my contact sheets for my photoshoot. This was a successful shoot because there was great lighting which let me make the most of the shoot. I managed to do all of the looks that I wanted to create which helped with my time plan.

Below are some of my favourite images from the shoot. I thought these were successful because the composition and lighting are interesting and work well with the theme of the image.

Below are my photoshoot plans for the different themes and what they are going to be like. I have listed where they will be, what the model will be wearing, how their hair and make up will be and if they need props or accessories.

Here are the outfits I will be using for my photoshoots.

Ambers outfit shoot.

Frans outfit shoot.

Rosies outfit shoot.

My outfit shoot.

Shoes for the outfits.

I decided to focus on this brand because I think they’re a really interesting company. They are a non-profit organisation who’s main values are to change the lives and empower people to rise above poverty.

They have workshops in Peru and Uganda, and if you go onto their website (http://www.krochetkids.org/what-we-do/our-impact/) you can see the impact they have had already. Although their clothes wont appeal to everyone I still think people should know about this company and what they do.

If you go onto their ‘About us’ page there are four different links which explain their story which involves a short video and their backgrounds. The next one is why they are a non-profit organisation, then there are two more links which talk about careers and internships and how you can help. I think this company has great morals and views compared to the other businesses I researched.

These are some of my darkroom edits.