I wanted to try something different with this edit. To create this image I duplicated the same image 4 times and just changed the hue on each one. I wanted to show a variety of eye catching colours with a slight vignette to keep the viewer’s eye on the centre of the image. Although this is a busy image it does have a Mac feel to it, but I would have liked to have used more of a variety of lipsticks or even other make up to give the image more of a range.

I think this advert was successful because I like how there’s just one lipstick in colour and the font matches this. I think it fits well with both my concept and also some of Mac’s adverts because they like to use hints of colour among black and white objects.

However, to improve this advert I should change the ‘Mac’ logo to a more bold colour or just stick with black and white. I think by using both black and white it makes it quite difficult to read. I just wanted to stick with their normal logo colours but on reflection I think I should have made it the same colour as everything else.

These four adverts I created I think fit really well with my concept of being isolated and with their adverts. I wanted to think of a couple of different adverts with the same basis just to show a variation of my idea. However, I think that my make up looks more cartoon like in comparison to Macs sleek style. To improve these adverts I should have added a reflective shadow and more of a variety of lipsticks.