Advert Research – MAC

Megan Guenther, Briana Irwin, Natalie Laneri, Ashley Fitterer, Kaitlyn Tymas, and Megan Fannin, Mac Powerpoint, Slideshare, 2010

 Antje Winkel, Beauty History Lesson How M A C Redefined The Makeup Industry, Limelight, 2017

Another brand I researched was Mac. I like how their adverts were bold on a black background. I thought this would be a interesting style for my concept because it fits with my idea of wanting to show people who blend into the crowd.

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