Canon – Live A Full Life, Version A, June 2012

Canon – Live A Full Life, Version B, June 2012

Canon – Live A Full Life, Version C, June 2012

I wanted to focus on Canon because I like their advert styles. I think they portray the brand really nicely by using really bold and vivid images. I also like how every advert has the same concept but is photographed in different locations relating to their slogan.

I also like their use of really bold and vivid images. I think it’s interesting how every advert series has the same concept but is photographed in different locations relating to their slogan. I chose these 3 adverts because I feel I can recreate them with my own images. I will experiment with this style of adverts however I will still follow with my concept and try and adapt my idea into this style of advertorial.