Denim. One of the few materials which has stayed a fashion staple to all wardrobes around the world since we can remember. You know you can always rely on your favourite high waisted jeans to suck you in for your date on Friday, and that your baggy ripped pair is waiting for you to do your hungover errands in on Saturday.

We find ourselves wearing the same mom jeans which your Aunty Sue is wearing in that old photograph where she is holding you as a baby. Yet still wanting to get in on come back around flared jeans trend, you know the ones which replicate those worn by the one and only Regina George.

Denim is now used to make every item of clothing you can think of, and in every style and shape imagened. Available to buy from fast fashion and high street shops from as little as a few pounds, it’s a battle to refrain from being a rainbow of different shades of the trusty material.

But at what cost does the production of our denim come at to our environment? Classic denim, is woven from dyed yarn of the natural resource of cotton. According to Fashion Revolution, it takes approximately 7,000 litres of water to produce enough cotton used to make a pair of jeans. The pair is then also washed at least twice before being sold to soften the fabric and remove the dye. In addition to excessive water consumption, the production of denim also involves the use of harmful chemicals.

More and more brands are becoming aware and taking action against their manufacturing process, by sourcing their cotton using sustainable initiatives. Therefore we believe it is important for you to invest in your favourite sustainably sourced denim pieces, after all, they will last you a lifetime of service.