For my first shoot I have been inspired by this shoot of Bella Hadid by Dan Martensen for US Elle February 2016. Martensen does portfolio, advertising and portrait photography. I particularly like this shoot for the location, the streets of America and public transport are relatable and realistic for the audience to connect too. The contrast of her statement red coloured clothing against the dull grey tone background is eye catching and gives a touch of glamour. I plan to use the contrast of red against grey tones colour scheme in my photography for this shoot.  Hadid creates a mysterious atmosphere as she casually leans against the car, advertisement and train post.

I have also been inspired by one of the twentieth centuries best known fashion photographers, Norman Parkinson, who has been said to have “reinvented the fashion shoot”. I have found this photograph of a model in front of a passing bus, found in British Vogue 1960 particularly well composed. I love the blurred London bus in the background as I feel it brings the photograph to life, giving the impression it’s taking place right in front of your eyes. The black, white and red elements compliment each other creating a strong and clean contrast in colours and vertical and horizontal lines draw your eyes across all elements of the photograph. The model looks composed and sophisticated propped up against the traffic post similar to how Hadid holds herself in Martensen’s shoot.

Even though neither of these photographers have focused on pattern in these shoots, I am going to incorporate inspiration from elements of their work with some research from the African Exhibition show, and my independent research into pattern from the 60’s in my final shoot.