… 

When I found this font illustration in the book, ‘New Illustration with Type’ by Martin Dawber, I was inspired to experiment with the clipping mask tool on Photoshop, to create my own typography out the scanned images of my denim jeans.

An aim of my magazine is to inform, therefore am presenting the statistic that ‘1 pair of denim jeans equals to 7,000 litres of water’.

I have experimented with the layout of the typography in many ways but found it most effective when the letters and numbers on each page were sized to fit into equal boxes. This creates balance and reflection. I felt with just the typography and two images the pages still looked quite sparse, so decided to layer them over lined paper and incorporate masking tape to give a more scrap book and raw aesthetic.

To develop this, I am going to refine the shape of the water drop slightly and also try incorporate ‘denim jeans’ into the first page, as both these alterations will make the reference of the statistic clearer. I also plan to make a couple more pages of similar purpose throughout the magazine, perhaps for cotton or workers rights recognition.