ETERNAL is a collection of clothing which creates a timeless capsule wardrobe for the modern woman.
-All pieces are created in a sustainable process composing of fibres made from recycled materials, and designed to look and feel of high quality and classic style.
-Each individual item is thoughtfully designed so that they can be worn in combination with each other, in order to maximise the capability of the wardrobe.
-The cuts are tailored and timeless, shapes which stay in fashion for a lifetime instead of a quick changing micro trend.

Target Market:
Women aged 17-35 who are:
– Interested in creating a smaller yet more practical wardrobe.
-Are happy to to invest in clothing which will last.
-Have an interest in sustainable clothing and the benefits of slow fashion.