Spotify Website Analytics

Background Infomation

Spotify is a new digital music service that enables users to remotely source millions of different songs on various record labels from a laptop, smartphone or other device.

Spotify is intended for all ages, all genders and all demographics who enjoy listening to music anytime anywhere. They have millions and millions of songs to choose from, which are all from a extensive range of genres.

Spotify pays royalties based on the number of artists’ streams as a proportion of total songs streamed on the service, unlike physical or download sales, which pay artists a fixed price per song or album sold. They distribute approximately 70% of total revenue to rights holders, who then pay artists based on their individual agreements.

OCHN Model

Structural Firmness – The main influence of security on the website is that they advertise their security and privacy settings/ informations. Which is good for any consumer wanting or needing to find out this infomation. It also makes their website seem safe and secure.

Also just by browsing the website you can tell it is well put together and is easily functioning with very quick responce time.

Another point is that to access importance user infomation you must log into your ‘Spotify Account’ which requires a securely locked password. Again which is important to consumers when investing £4.99/£9.99

Functional ConvienceThe website itself is very minimalistic and easy to navigate as it is trying to persude the user to invest in its monthly service. Having mainly pictures and small infomation blocks telling users innovative facts about spotify. Also the colour scheme and pictures are used to intice the target audience into it and make it very easy to flow/ navigate.

Representational Delight – Highlighting more on the previous point about how the easy navigation through pictures and words also comes into perspective when trying to stimulate consumer senses. These colours and pictures are there to entice the customer and give them a pleasing atmospheric exprience. With also having a consistant interface which is a part of the OCHN model and with the background and text size/font all being the same; it fits this view.



When looking at what spotify can do to improve their website and appeal more to their audience?

Maybe spofity could look to add more pictures aswell to entice the audience more? Maybe they could add an animated background which could cause more sensational value? Or pehaps have a change colour scheme as the picture further up the page shows the Pink and Yellow background more appeals to a female sterotype demographic. Which potentially could cut off some male audience which click on the page and dislike the feel/look of the website.

Apart from that, Spotify does it’s job of simply showing what its service is. Without using block text and big pictures, this is all spotify really needs to do, to draw in its audience.



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