Missguided: https://www.missguided.co.uk/ Missguided: Women’s Clothes | Online Fashion Shopping

1. Yes, The organisation of the website enhances the ability to find exactly what you are looking for. There are specific tabs for certain types of clothing so the website can be easily navigated.
2. Yes, The page layout is consistent throughout all pages on the website. The same colour scheme and fonts are also used throughout the website.
3. Yes, there are various text links throughout the page, which lead to other parts of the website. For instance there is a text link to ‘Read More’ about Misguided’s new beauty range launch which takes users to another associated website about their new beauty range rather than an online fashion store.
4. Yes, there are many navigational elements attached to the website such as search bars, menus, wish lists/shopping bag features which are formatted across all pages.
5. No, breadcrumb trails are not offered.
6. Yes, there is a sitemap available which helps allocate a specific item of clothing or accessories.
7. Yes, at the bottom of the website there is a table of contents which includes tabs such as ‘Help’ and ‘About us’, which have various different sub categories. However there is no long pages so no need for ‘top-of-page’ links.