I created this colour pallet for my brand identity and to use throughout my portfolio. I used a mixture of cool blue tones and warm orange tones as they stand out against each other.  When looking at other creative portfolios online I noticed a strong theme of pink tones across many. Therefore, I wanted to stray away from this to ensure I stand out.

I am not usually someone who experiments with lots of colour and I did consider using a very basic pallet of black grey and white but I felt it didn’t feel warm or inviting. This led me to consider the warmer orange tones in my pallet. I was careful to not add too many tones into this scheme although I felt like I needed a mix of darker and lighter so I could use them throughout my whole portfolio to complement all work.

The font was carefully considered as I knew I wanted a strong title with complementing paragraph text. Proxima Nova is a font that I am experienced with and I appreciate it’s many variations. Originally I paired this font with Garamond as I saw on a font comparison website that they pair well together. As I started to use them in my sketchbook and felt they didn’t look right with my work. This is when I made the decision to use Proxima Nova solely and its many variations. I like the modern round look it has as it looks professional and stylish.

As previously discussed, I started to develop my logo by introducing new shapes and trialling new colours. On my previous blog post you can see my first attempts where I was not happy with the shaping of the bottom ‘blob’, I thought it looked too triangular and not as sophisticated as I would like. I introduced a new squarer shape and a more round one, I decided the round version was much more flattering to the overall image.

I wanted to make sure the layout was perfect for this design so I changed the angles of the blobs to test which looked best. On one of the experiments I reversed the colours, which did not suit the overall theme.

I have narrowed down the logo design to the bottom two images attached to this blog post. It is important for me to see how these fit with my text on my business card and postcard. Therefore, once I have placed these into context I will be able to tell which design is best.

This week I have been focussing on developing imagery to support my portfolio. I knew that I wanted my branding to be simple, memorable and sophisticated because the type of job role I am aiming for is more office based.

I opened up photoshop and stared to draw simple shapes in hopes to develop a logo. I started to draw imperfect blobs of colour which I think represented me and the type of work I do. I like the idea that these are not perfect and therefore have character. I had seen a makeup artist complete a look with similar imperfect rings around the models eyes which I admired the simplicity of.  I have attached this image below to show my inspiration. I developed this look into coloured blobs and played around with the layout.

Overall, I am happy with the look of these experiments, although I think the shaping of the blobs could be more considered. I will develop these initial logos by changing their colour and trying different layouts to find the perfect combination for my branding.