ASOS website analysis

I wanted to analyse every aspect of the website so that I know their themes and ideas. I noticed the website was very basic and easy to use, this makes it user friendly and means people are more likely to return to the website. most retail websites have an ‘about you’ section, the ASOS about you section is very clear and outlines what they do, who they do it for and their aims. It is a positive thing for a retail website to outline their aims so their target market understand what they are doing. This gives me inspiration for my manifesto writing. This strategy is important for employees also because it insures everyone is on the same page so the outcome of the work is correct. ASOS say they are the one stop shop for young people in their 20s interested in fashion. They aim to be different from competitors and have a unique selling point, they don’t say what exactly this is but I think its the massive range of products and the different brands that they stock.