Brand Identity – Colours – Fonts

I created this colour pallet for my brand identity and to use throughout my portfolio. I used a mixture of cool blue tones and warm orange tones as they stand out against each other.  When looking at other creative portfolios online I noticed a strong theme of pink tones across many. Therefore, I wanted to stray away from this to ensure I stand out.

I am not usually someone who experiments with lots of colour and I did consider using a very basic pallet of black grey and white but I felt it didn’t feel warm or inviting. This led me to consider the warmer orange tones in my pallet. I was careful to not add too many tones into this scheme although I felt like I needed a mix of darker and lighter so I could use them throughout my whole portfolio to complement all work.

The font was carefully considered as I knew I wanted a strong title with complementing paragraph text. Proxima Nova is a font that I am experienced with and I appreciate it’s many variations. Originally I paired this font with Garamond as I saw on a font comparison website that they pair well together. As I started to use them in my sketchbook and felt they didn’t look right with my work. This is when I made the decision to use Proxima Nova solely and its many variations. I like the modern round look it has as it looks professional and stylish.