RETHINKING LOGO

I received some feedback for my business card logo and cv design from tutors which made me reconsider the relevance of my design. I realised that the coloured shapes were random and did not relate to my work. The tutors told me it might be a better outcome if I was to relate the logo to my work and really think about why I am using it.

Instantly this sparked visual inspiration for me as I started to consider using some patterns from my bleach work and shapes made from my scan experiments. I have always embraced imperfect imagery and have never invested in totally neat put together outcomes. Therefore using these interesting shapes instead of my previous random ones will add character to my portfolio.

To move forward with this idea I will test if my previous experiments will be fitting for this type of design or whether I need to do more.