Starting to build a brand identity – Logo

This week I have been focussing on developing imagery to support my portfolio. I knew that I wanted my branding to be simple, memorable and sophisticated because the type of job role I am aiming for is more office based.

I opened up photoshop and stared to draw simple shapes in hopes to develop a logo. I started to draw imperfect blobs of colour which I think represented me and the type of work I do. I like the idea that these are not perfect and therefore have character. I had seen a makeup artist complete a look with similar imperfect rings around the models eyes which I admired the simplicity of.  I have attached this image below to show my inspiration. I developed this look into coloured blobs and played around with the layout.

Overall, I am happy with the look of these experiments, although I think the shaping of the blobs could be more considered. I will develop these initial logos by changing their colour and trying different layouts to find the perfect combination for my branding.