Logo Refinement

As previously discussed, I started to develop my logo by introducing new shapes and trialling new colours. On my previous blog post you can see my first attempts where I was not happy with the shaping of the bottom ‘blob’, I thought it looked too triangular and not as sophisticated as I would like. I introduced a new squarer shape and a more round one, I decided the round version was much more flattering to the overall image.

I wanted to make sure the layout was perfect for this design so I changed the angles of the blobs to test which looked best. On one of the experiments I reversed the colours, which did not suit the overall theme.

I have narrowed down the logo design to the bottom two images attached to this blog post. It is important for me to see how these fit with my text on my business card and postcard. Therefore, once I have placed these into context I will be able to tell which design is best.