Over Summer

I was hit by the realisation that Coronavirus has changed the fashion industry in many ways. I was particularly interested in how publications were able to produce content through the ever changing pandemic. This lead to me to start some personal research into how fashion magazines have adapted their content and techniques to adhere to government guidelines whilst fighting to stay relatable and relevant.

I was able to compare magazines that I had saved from 2019 to new 2020 releases and analyse them to seek differences. I believe this has given me a great starting point returning to my final year of university. I will be taking steps to progress this research by experimenting with new Covid friendly techniques that I can develop into my own style. These techniques include fashion illustration, at home image making and still life photoshoots.