ASOS vs BOOHOO

I wanted to look at ASOS’s direct competitors and after my research I found BOOHOO are one of their biggest competitors. I looked into all different statistics that are featured in my book and found that on almost all platforms ASOS comes out on top. I found they have very similar websites and products, both featuring male and female clothes and tabs. After looking this competitor I looked at Instagram ASOS’ compared to River island and New Look. They all post similar things including products and inspirations, but neither competitors are on the scale of ASOS they have about 6 times the followers and therefore reach a much wider audience.