ASOS existing social media analysis

Facebook- 5.5 million followers, they mainly use this to describe themselves and what they do but they also post their products and reply to their followers and customers comments. Facebook is a very interactive platform where brands can post something, receive comments and reply to them. A customer may use this platform to ask questions or generally see what the brand is about.

Twitter – 1 million followers, personally I would say twitter is not as big as a platform compared to Facebook and Instagram. ASOS mainly use twitter for mems, funny quotes and retweets with a few products here and there. Its not as personal as Facebook, you can reply to customers but it is not normally the chosen platform to do this on.

Instagram- 7.1 million, on this platform they have the most followers and this is because a lot of Instagram users are the similar age and demographic as the ASOS target market and typical customer. They post more products and fashion inspiration, this is probably because they have the most followers on here. Again this platform is very interactive with customers and the target audience, they can comment, like pictures, private message and view stories. They can even create hashtags and be part of the community.