Research into genderless ranges on the market
I wanted to see what was on the market in the genderless themes so that I could differentiate my sub-brand to the existing. I was disappointed to see that any genderless range on the mainstream fashion market was a tiny collection that just sort of ticks the box for the brand. They seem to have consisted off tee’s and jumpers and in my opinion boring. The whole point of these ranges is to express who you are but these ranges do not allow that. My sub-brand will be unique because it will fuel the exploration of fashion for the target market.