How are ASOS viewed in the news

Online brands rely a lot on press and how they are portrayed in the media. I wanted to look into how ASOS are viewed to see if any areas needed improving and I could them bring that into my sub-brand. I found that there was a mix of views about ASOS the negative was mainly about interesting products like crotch less jeans but there was a couple of articles about how some of their products were shown offensive to some people. obviously you’re going to get this in any brand especially because ASOS has such a wide range of products someone is bound to get offended by one. positive facts that were mentioned are their positive Christmas sales and their new release of a fitness range. Overall I can see a mixture of negative and positive articles which is normal for a online brand, I cant see anything that needs changing other than making products more inclusive for all and not offensive.