Choosing the right brand

I needed to make sure that the brand I chose was suitable and able to link in with gender neutral clothing. I looked at puma with ideas of doing a genderless sportswear sub-brand, but this proved tricky thinking about sports bras and support. I then looked at Burberry but decided this was not what I wanted because I wanted the genderless ranges to be in mainstream fashion and not high end. This led me to looking at ASOS as a mainstream brand, I thought this was perfect for my concept to reach a large audience and bring to light the new trend and looking to the future. I also haven’t seen any high-street shops or mainstream shops have whole genderless brands.