ASOS website, in fact, is very convenient. Customers can easily find any information they are looking for. The website’s layout is consistent and coordinated. In addition, its navigational elements are clearly defined and positioned in a way that makes customers satisfied as well as the the website’s text links . It presents all the company’s product categories  in a well- presented way that can easily lead customer to what they want. Besides, the website contains secondary navigation, such as breadcrumb trails to allow customer to see their location in the website. In terms of the website color scheme, it is just black and white, which is so dull for such a well known fashion website like ASOS. Since there is no much colors in the website, there is a sufficient contrast between the texts and the background. Further, although the font used in the website is comfortable for customers to read, the size of the texts is too small. However, the website’s search feature is simple and convenient.