Wildwood restaurants use email marketing as a digital channel to communicate with its customers and offer promotions. Since the Valentine’s Day is in the 14th of February, Wildwood sent me an email celebrating this occasion. More specifically, they sent a promocode that offers a 25% off if I ordered food before 9 PM in the 12th of February.

In fact, these types of emails are the ones I usually open. Emails that are sent in a specific occasion usually drive me to open and use the promocodes. Personally, I interact more with personalized emails as I feel companies pay attention to all their customers, which I really value. Although Wildwood’s email is not personalized, I still want to use their offer. The email’s template and design is very suitable for a Valentine’s Day promotion. Also the use of image and colors indeed triggers me call for action.

More interestingly, Wildwood is sending emails to customers not only in Valentine’s Day but also in other occasions, such as the National Pizza Day. As a customer, I often pay attention to these types of emails.