A Product Design BSc(Hons) graduate is tackling sustainability in both the motorsport and footwear industries with the launch of a new sneaker brand made from waste motorsport tyres.
Alex Witty, the 25-year-old founder of Compound Footwear, has designed a range of sneakers which use some of the 600,000 tyres motorsport tyres which reach the end of their use every season.
The range of sneakers combines tyre rubber with recycled natural rubber to create the soles. The uppers are made from waste leather and recycled polyester lining and laces. At the end of their natural life, Compound Footwear sneakers can be recycled into 100% reusable raw materials to make new shoes and products. The idea behind the project came to Alex while studying BSc(Hons) in Product Design at the University of Brighton.
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