Elle Newman

I have spent my Christmas break thinking about my Final Major Project and where I want it to go. I have got the marks and feedback from my Research Module and have been thinking about what I want to achieve and what I want my brand to be. I have decided to change my idea slightly, for my Final Major Project. I still want to create a brand called ‘Just for you’ that create Cancer care packages for people who are going through Cancer, but I’m going to change the idea of working in collaboration with M&S to create the adaptive clothing. Instead Just for you is going to make there own adaptive clothing as I wanted to be more creative with designs and I felt that would be best done if I created the designs myself instead of with M&S. I also want my brand to focus on being Brighton based, so I want to fill my Care Packages with products from Brighton based companies. I want to do this as I want to help support my local businesses and I feel it will be a good selling point for the brand. I also want to change all the imagery that I created for the last module (illustrated below) as I don’t feel like these images represent the brand that I have in my head. I also want to push myself outside my comfort zones in terms of style for my work to grow.

I have also created a Mind – Map of what I want to achieve as my final outcomes as well as how I’m going to do it. I am a very visual and kinetic learner, so I find mind – maps incredibly useful for me to see how my project is going to be and how it’s going to be done. The first thing I want to do is create the core of my brand so I can start building my Brand Book.