I thought it would be important for me to create a SWOT of my company not only would this help me to get a better understanding of my company, but it would also make me aware of what I need to work on and how I could improve.
I wanted to do a brand positioning map as I wanted to see where I sat in relation to my competitors. As my concept is quite unique there is not really a company that does adaptable clothing and cancer parcels so I decided to put them both together. I am overall quite happy where I sit as I have a nice gap around me, I’m cheaper than most of my competitors and I would like to think my products are better than theirs as my clothing is fashionable and I offer more then a lot of them do.
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