Next, I wanted to look at the font of the company. I started by looking at the font for the logo, I have decided to stick with the company name ‘Just for You’. I really like the name and I think it really suits my company as the parcels are tailored for the individual’s needs and concerns. I started by drawing out different variations of the names until I was happy with a few of them, I ended up with four outcomes that I quite liked. 
After some deliberation, I chose three designs to take forward, one was more a handwriting style font, one was a bolder font and the third was a creative font. I then scanned these fonts onto Illustrator and sketched the outline of them to make a sharper and professional font.
I really liked the creative font but felt it was just a bit too much for a logo but a possibility to be used on future products, such as labels. I then played with the thickness of strokes and filling the fonts to choose which font I liked to be used in the logo. I decided to go with the more handwritten style as it goes with the personalisation element of the product.
I really enjoyed creating the font for the logo so I decided to make the font for the text also and try and create two professional fonts that could be used on illustrator and other apps. I used the same prosses to create what I wanted the text font to look like as I did for the logo font. Again I ended up with three different variations of fonts that I could use. I wanted the text font to have more structure than the logo font and be more professional and easy to read.
I ended up choosing the font pictured below as my final text font, I think its clear, easy to read and clean cut as well as going well with the logo font.
In order to create the fonts, I drew out what the alphabet would be like in each font along with basic punctuation and numbers.
Logo Font Alphabet
Text Font Alphabet
This was incredibly difficult as all the letters had to look like they belonged to the same family. I am happy with the outcomes and I will next scan them into illustrator and see if I can make a font out of them!
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