Reformation use the idea of a lookbook on their website, but under the name of ‘Stories’, and still show their ideas of styling like that seen in a lookbook but with a bit more of a narrative. Examples include ‘The Almost French Collection’ and ‘The Summer Wedding Collection’; with both of these being part of the summer collections, the first being done on location (in Paris) exemplifies the idea of a ‘story’, where as the latter is done more in the typical style of a lookbook with the focus on the clothing as it is shot in a studio setting.