Fox Poster and Gifs

One of the first posters I started after the Guitari t-shirt was of a little porcelain fox ornament that I had bought from the British Heart Foundation on London Road,  Brighton.  I approached this poster very similarly to the t-shirt poster, where by I photographed the item and then began to work back and research into the history of it. The problem I had with this fox figure is that there was no information given, except for ‘Made in England’ that was engraved at the bottom.

I decided that this would be my starting point, and I would start by thinking about England and English culture or symbolisms. I though about Red roses, and how they seem to be a symbol of British patriotism, and other colours that are reminiscent of England. I photographed the fox ornament and drew some things that would be typically associated with  England.

I tried to approach this piece in different styles, a more ‘pop arty’ style using bright colours inspired by the Union Jack and a typical British country side…green.I also created  a more delicate style, almost like painted porcelain, but nothing really jumped out at me. I think this could of been the lack of inspiration from the background of the item itself. I decided to leave this and move onto to other things.

When I came back to it, I had made some successful posters that were a fox of hand drawn and digital elements so I approached this one in that way. Being in lockdown, to me foxes have symbolised a lot- when taking evening walks I’ve noticed how many more foxes are about and how jealous of them I am, at the fact they can roam freely around. I went back to review the colour palette I had been using I started to think about if I could be anywhere, where would I be- the answer was brighton beach. this was the finished product of me re-drawing this poster. I liked the layout but knew that it needed some work enhancing/changing colour ways etc.

After scanning this in, I started to play around with he layout and colour ways.

I decided the thing I thought was the most successful for this piece was the typography. I also decided I wanted to create a piece that looked like a screen print, so I changed the style of the fox to one colour, with the detail cut out like a screen print stencil. I decided to just focus on the fox and the text without any of the other elements for now. I really like the orange and blue colour ways but it was quite difficult to make sure all of the elements worked against each other, particularly where certain different shades didn’t go perfectly together. In the end I decided to strip the poster back to two colours- red and blue and white. For the layout and background, the text I drew gave me an easy 70s feel to it, so I created just some simple shapes that I thin complimented this. These ended up becoming a ‘container’ for the fox.

The finished poster layout and colour scheme;

After I was happy with this layout I decided to animate this poster to give a little more character, I was also really happy with how the fox turned out and decided it would be a shame not to be able to see all of him.

Here is a GIF that I made of the finished poster, I think its really cute and although its simple it does show some character.

Overall, I am happy with this poster. I’m glad that I decided to stick with it, and visit it even when I felt like it was a lot cause.

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