Existing advanced technology projects

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Jacquard by Google

“Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more”.

Adidas did a collaboration with Jacquard (Adidas GMR) and manipulated the device to measure its user’s kicks, shot power, distance and speed. When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team™ performance.

Jacquard has greatly inspired my concept as I (as a brand) could collaborate with them, like Adidas did, to have the chip device act as an informer to the heat which I can control via the app and select the muscle area I want to target my heat-loss to.

Norma tech boots

Norma tech boots

“Our suite of products help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best, so you can always find the simple fun in doing what you love to do, more”.

Compression Layers


2XU Compression layers

‘The benefits of our compression relies on our fabrics being firm and durable and graduated. Every batch of compression fabric we manufacture is first tested for power and recovery on an Instron tensile strength tester. If it does not meet quality standards it will be rejected and re-made. Approved compression fabric is then carefully constructed into a garment and tested on the Salzmann pressure measurement device to ensure they have a correct graduated pressure profile.’

Compression garments aid with blood flow, which helps during and after activity to remove waste and increase the blood flow to muscles, which in turn aids muscle performance.

G-Suits

G-suits, sometimes called anti-G suits, are designed to prevent a pilot from blacking out during high levels of acceleration force that cause blood to pool in the lower part of the body, leaving the brain starved of blood and oxygen. Inflatable bladders push blood toward the torso and exert pressure on the lungs

This is a great example of how technology is used in clothes to apply pressure in the body for a specific purpose. 

Thermal Energy

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Thermal Energy is the answer to my project….

SO after sitting with Mark and being able to shoot questions and talk through my project with him I began brainstorming what I wanted from my project.

I already had thought of the following ideas:
-how can a by-product (heat loss) be stored and how can we use it?
-solar charging jacket materials that could charge devices on the body

I was really interested in how we could use heat loss in physical activity for a source of something in some way.

Which led me to fall into the concept of energy harvesting.

Here are my initial notes on energy harvesting and what purpose that could be for and used for in sports specifically. 

Energy harvested through activity used to…
-power lights high vis on jacket
-power electronics on us (phone, headphones) =- works through the air like Samsung newly created tv remote that harnesses wifi
-what if you could log areas of weakness/pain in your body, then whilst your running your heat-loss would be harnessed and applied to the areas/muscle group which is injured/hurting providing a heat pack?

This is when I thought of the idea of using heat loss to target specific sports-related injury/discomfort/ warming/cooling muscles in athletes. 

Project direction reflection

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I am currently stuck thinking about what direction I want to take my project in. So after our formal presentations with tutors before the Christmas break, Eloise asked me what I wanted to do post-uni. I was thinking of working for an app, so she suggested why don’t I look into creating and developing an app for my project, still fitness related, but a different outcome.

So straight after I stayed up all evening designing that (picture below) And asked Mark what I would need to do for the project to cater for that, it was exciting to make and design

but I was still hung up on the idea of using CLO3d because it’s a challenge, something I haven’t used before and has the potential to have a really cool and interesting outcome. SO I returned to thinking about sportswear…

I really want to think of a futuristic sportswear concept, visualise the clothes, then create a campaign promoting that. that’s where I’m currently at.

Exaggerated sports outside shoot

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Here is the contact sheet for the ‘exaggerated sportswear shoot I did. Unfortunately, I didn’t have anyone that was free to model for this, so I had to direct my boyfriend to be the cameraman as I wanted a female model as it was more relevant to my project. I really like the idea behind this shoot, next time I would like to have a model to direct so I can take the photos as it was fairly frustrating trying to direct both, plus I would have liked to have done more outfit changes.

However, there are some images amongst here that have some fairly interesting compositions which I would like to experiment with!. Dynamic poses again inspired by Adidas by Stella McCartney shoot.

Series of slow-mo videos

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For part of my experimentation, I wanted to look into how sportswear moves on the body whilst in action. The reason for this is because I believe sportswear should move simultaneously with the individual during movement so that the individual performs to their fullest potential. During a shoot I did with Sophia, I asked her to run/ lunge and jump in front of the camera so that I could record each action in slow-mo and then look back at it and see the results.

In the three videos below, I can see that the ‘unofficial’ sportswear clothes move more than the ‘sportswear’ clothes. The clothes are much looser so whilst Sophia is moving, the excess fabric bounces up and down. Though the fabric is moving, from observation I know that the fabric is still moving in accordance with the movement of the body. This is useful to know as it indicates that though the fabric is excessively moving more than usual sportswear, it is not moving in shapes and directions on its own account. So, if the clothes were moving during sports activity it wouldn’t be slowing/disrupting/negatively affecting the individual wearing it.

 

This video was a test to see what kind of videography I could create that exaggerated the garment on the body in action. I know you can film on Clo3D and create some really cool visual videos but I wanted to see how I could do something using a real-life model. The movement of the jacket was difficult as you had to time it perfectly to flick so it looked somewhat natural. I like the outcome and think with some edits and different angles (tried close up and birds eye for example) it could look really cool! I also really like the Brit Award videos which they created a slow-mo of the models watching the camera as it flew through the air, however, I’m aware that took a special camera to create.

The fabricants digital recreations of I.T collection

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The fabricant was asked by Hong Kong retailer I.T to digitally recreate one of their collections (celebrating the companies 30 year anniversary) I really love the outcomes and the clips of the 3D garment moving, I think its a really great modern visual promotion which is something I’m looking to explore in my outcome.

I particularly like the element on their website where you can light the garment with a different ambience and interact to change the perspective of the garment – not sure if this is something that is easily done and whether it’s to my ability but would like to try.

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I.T Pop Up Stores Honk Kong + Paris

I like how their pop up store in Hong Kong is built as an interactive immersive experience. This is great inspiration for the final outcome of my project and ways in which I can present it to an audience.

I really like the graphics of the pop-up store posters + magazine, thought they would too be great imagery that could inspire me later in the project.