How did I create the Senses logo?
Initially, I wanted a funky ‘smart’ logo which uses the brand name ‘senses’ and would incorporate some illustrations or fancy typography. But a logo is so important. So I began thinking of alternative ideas rather than using words… Symbols? Synonyms? Semiotics? Textures? But in the end, thought of the idea of this tree. The bones of my concept are built upon the idea of taking yourself out of your current intoxicated environment and placing yourself back at one with nature. I really like the simplicity of the logo and how you are instantly informed of the purpose of the brand.
