If 9,999 in 10,000 apps will fail, how does the 1 become a success?
Name: Elly Sykes Student Number: 15802562 Date: 21st February 2019 Tutor: Asher Rospigliosi & Chitharanjandas Chinnapaka Word Count: 800 The proliferation of mobile phones has driven the rapid growth of apps (Fu et al, 2013). In 2017, consumers downloaded 178 billion apps to their devices, and by 2022 this…