Data centre world – The dark theme of the website creates an engaging experience however, it does take away from the users navigation experience, because it is moderately difficult to find specific information on the event. The tab names are not related to finding information about the events, making navigation harder. This creates a sense of frustration as the user is not able to find a specific section i.e previous event photos. Registration and exhibiting are clear in the centre of the page. Data centre world focuses more on the quantity of individuals attending the events.
Data cloud – Data cloud aims their website at end users and innovators. Attracting investors, financiers, business leaders and their customers. Currently they have one annual event on their homepage, they promote this event early to generate awareness early which gives them a chance to gain more registrations. The homepage background/video of where the event will be is very eye catching and is sure to keep people engaged as mentioned in (Blog 1). Data cloud noticeably has the best homepage however, since the menus are small it’s not immediately clear from this point where the user should navigate too next. The navigation bars have very clear and specific titles which shouldn’t create any confusion once the user knows what they want to find. Also the registration button on the right corner is noticeable despite its small appearance. for a 30 year old non gender specific with a job at one of the medium to large sized companies, usually a director, manager, CEO or co-founder, etc this website should be easy to use.
DCD -The homepage of both Data cloud and Data centre world look better and grab the users attention more than DCD’s. DCD differentiates as they have a specific website for each event and colour scheme each region making it easier for the user. DCD provide free registration but only the selected individuals are given the pass to attend. DCD want to bring the event to the customer ideally, so the reason for having events in so many different cities is to make it easier for the consumer to attend therefore, geographical segmentation is important for DCD in comparison to Datacenter cloud which don’t have events in different regions.
Consumers of DCD:
Consumer journey:
The Consumer Journey and touch points of both are different. Ella Booth was targeted on direct email by the marketing team of DCD. She started off on a touch point so all her questions were answered directly meaning she didn’t need to do any research. after emailing back and forth she was able to register for the event through the DCD website which is quite easy to navigate, then since her experience was positive she signed up for other upcoming events easily. As a consumer Ella would be ideal as she is a CEO of her company so has high level of authority within her business, which would be ideal for networking and for exhibitors to sell their innovations directly to her. On the other hand Barry’s journey was different, his exposure came from social media showing YouTube clips of DCD his next step was to research more about DCD and in the process finding the competitors websites after looking into these he called up the Companies and was told to register online once he does that he will get an acceptance email with event tickets and information. Barry chose DCD over the competitors for convince reasons. After the event he decided to give his feedback on the usefulness of the event to his needs.