Partner-up: a YouTuber’s influence on a brand’s awareness and marketing.

Starting a YouTube channel can be challenging. This blog consists of tips and guidance on how to efficiently incorporate a YouTube channel as a digital platform for your company. “Social media platforms like Facebook, YouTube and LinkedIn are getting more crowded by the day” (Shane, 2017), meaning that this platform allows a chance of an […]

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Make-it or break-it: A company’s relationship with it’s audience via YouTube

YouTube can be used for numerous purposes, whether it is used for vlogging, advertising, product reviews and more. YouTube reaches most age ranges, however, has the highest of 26% of viewers aged 35-44 and 23% of viewers aged 25-34. According to Spredfast, YouTube also ‘reaches more 18-49 year olds than any cable network in the […]

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Hello world!

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