In yet another Council for Hospitality Management Education Seminar, Dr NATALIE HAYNES FROM Sheffield Hallam University explores Straussian Grounded Theory. For a copy of the slides, you can visit: (link to the spirit of philoxenia blog). Natalie has extensive sales, marketing, revenue and front of house experience in the hotel industry having held positions with three major brands and independent hotels in London and the UK. Her research interests cover the areas of revenue management, hotel pricing and the use of economic/game theory in hospitality pricing decisions. Natalie teaches across the hospitality curriculum focusing on revenue management, sales, marketing, front of house operations and service excellence