This video is from a session I delivered in November 2019 about LinkedIn. (Video resolution gets better from 0:48 onward apologies for the quality of the first half a minute or so. ). The audience was University colleagues but I am hoping the hints and tips here will be of use to research students as well. Mainly administrators and a few academics and PhD students. I hope some of the content may be of use to other colleagues who are late adopters of LinkedIn. I find it a useful platform, but as with every digital tool, you need to find the right balance and consider a long term strategy and time investment (it’s a marathon, not a sprint). In this video, I explain some of the basics, for example, it is hard to trust and connect with someone who is not using a picture for their profile. This may be counterintuitive in some countries or some professions. For example, in the UK, the norm is to ensure that there is no photo in your CV (whilst in most European countries recruiters advise to include your photo in the CV). Please note that when I was looking at the UoB profile I was actually looking at the UoB business School profile, not the University as this talk was for Business School colleagues, but somehow in my excitement instead of saying Business School, I kept saying University…