Masterclass on artist branding with Petal Largie

Monday 30th September 2019
5.30-7 | Performance Studio, Grand Parade Campus

The new season of masterclasses starts with a very important consideration for the carreers of all our graduates: BRANDING. We invited Petal Largie, founder of Artist-2Artist coaching and a specialist in the field.

In this Masterclass with Petal Largie we’ll explore and deepen the definition of Who You Are as an Artist by:
• Examining your Identity vs. your Artistic Identity
• Uncovering your Core Values or Pillars
• and defining a Mission or Vision Statement for your Artist Brand

About Petal

Petal Largie developed her unique intuitive coaching style via years of professional work in Fashion Trend Forecasting, Consumer Insights, and Journalism. Additionally she cut-her-teeth first hand in the Music Industry, landing in Europe in her early twenties as one of the few self-managed- female- woman of color- DJ’s, amassing an impressive gig list which includes headlining in 8 countries to date. Current industry workshop clients include: Innervision Records, Ritchie Hawtin’s Social Media Team, and Stil vor Talent (amongst others).

Her official music industry forays include; working with legendary artist manager Danny Goldberg (Nirvana, Stevie Nicks, etc.), interning in the booking division of Blue Note Entertainment Group (NYC), and pioneering an innovative YouTube Channel and video based blog for the musician Peaches (XL Recordings).

No stranger to managing and producing nights in New York City in her early DJ career, once landing in Berlin circa ’99-10′, Largie curated memorable club nights with then, up-and-coming artists; Peaches (XL Recordings), Dixon (Innervisions), Alex Barack (Jazzanova), Boris (Panorama Bar), Jamie Lidell, Mocky (Feist’s Producer), and Gonzales, to name a few.

Largie is also a consummate ‘Creator’, i.e. Vocal Artist, DJ, Music Journalist, and Event Curator: As a DJ, she’s headlined major festivals and venues in: Germany, Switzerland, Israel, the US, the Netherlands, Sweden, Norway, New Zealand, and Italy, is featured on the W Hotels DJ Mix App, and has held residencies at New York City’s: Ace Hotel, Sleep No More, and the W Hotel Union Square.

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