Within assignment 1 my role was to concentrate on the marketplace which included macro and micro economics analysis on choccywoccydoodah‘s digital marketing. Amongst this analysis I decided to use three different methods; PESTEL, SWOT and Porter’s Five Forces. My group; Michael Esposito, Tash Porter, Tor Freeman and Hamzah Khan, we always invested any free time we had to meet at the library. Our plan was to make sure we met at least once a week even if it was for 30 minutes, just to make sure everyone was on board.

Firstly, team work is a skill that has yet to be well mastered, although it sounds easy, sometimes it is actually the opposite. Why? The reason for this is because everyone is different, every single individual has their own opinion and perspective of certain situations. For example, for our group project, it can be said that there were three to four times not everyone was on the same page. Our main issue (presentation design), took us two days for everyone to actually agree to a type of format we were going to have on our presentation.

Secondly, although I have completed many PESTEL analysis before, every time I conduct one it is always different context, therefore your learning skills and knowledge is improving each time. For this type of PESTEL I completed it was actually different to others, because the others I had done in the past have mostly been about the company as a whole. This time however was about the company’s digital marketing strategy, meaning how they are being impacted in the technological world. Therefore I struggled a bit in this area since I had never done one where it only focused on a company’s digital marketing strategies.

Similarly, the SWOT analysis was also challenging for the same reasons, because I had to quickly learn and understand how to focus on their strengths, weaknesses, threats and opportunities in terms of digital marketing and not the company itself. Furthermore, with Porter’s Five Forces it was less complicated and quite interesting to find out who within this company’s industry had the most power. My knowledge on this technique got expanded after attending lecture 2 of the digital marketing module where it explained in more detail how to put it into action.

In conclusion, being part of a team can always be challenging and there can possibly be conflicts, however, you can learn more with others plus when they have different cultures. Additionally, conducting a load of individual tasks can be complicated since there’s a lot going on, however, best part about learning and pushing your learning further, improves your skills and experience on specific areas. As University of Brighton students every week I keep getting stronger and stronger, which impacts my self-esteem, therefore I’m able to motivate myself much quicker compared to a year ago!

Module: Digital Marketing
Student Name: Tiago Lopes
Student Number: 17827649
Teacher Name: Chitharanjandas Chinnapaka

Dacia is one of those automobiles companies the it is not only B2B but it is also B2C, the reason for this it is because not only customers purchase their products for leisure, businesses also purchase their cars; like rental cars companies such as “Rent a car”, making deals or purchasing to therefore rent it out to customers within their orders.

Secondly, one of the most reasons why they are more likely to a car to be rented out, it is because they are a very cheap car manufacture. Dacia is selling brand new cars such as the “Dacia Duster” from “£9,995” and when they conduct deals with rental companies it very easy negotiable, therefore it is easier for the cheapest rental companies to have Dacia car brands available for customers.

The options that Dacia provides to potential and current customers are very variable and flexible. The reason for this it is because Dacia is a car brand where they provide very cheap automobiles for customers, so it is very easy for anyone to get into a contract with Dacia. Furthermore, they have a strategy called “Simple is smart”, this is where they say that their values is to have a straightforward range (easier decision making), the fundamentals customers actually need in a car, non complicated designs, reassurance on the module you pick, has various branch (easy access) and dealers are straight to point.

In 2018, Dacia has generated their revenues obviously through their car sales, therefore group revenues amounted to €13,155 million in the quarter (+0.2%). At constant exchange rates and perimeter, the increase would have been 5.4%!

Kellogg’s is an international business within the food industry, which was founded in 1870, their main location is in Manchester (United kingdom). The benefits provided from this company is that they respond back to individuals insights and personal wants, meaning they provide a variety of different tastes in their products such as cereals and snack bars.

As any other company within all different types of market, they have goals, challenges and solutions. According to Brandwatch’s case study on Kellogg’s, one of their aims is to “sponsor exciting social competitions and reward winners fast”. Their weakness is that they have to be depend on other for social intelligence, which is something that “Vicky Keeler, Digital Executive Kellogg’s UK” disagrees on, she believes that the company itself should have a tool in order to move quickly once social campaign opportunities emerge. Therefore, they decide to have Brandwatch as their solution to their social problem, by having this company monitoring and making analytical solutions for them, this was where then twitting for them started to increase which had a massive impact on their sales of their products since they had more interactions occurring.

Accordingly, Kellogg’s started to create Twitter campaigns in order to bring more awareness towards their products so sales would increase. One of the examples was that consumers were purchasing Kellogg’s products, taking pictures with it and then # it on twitter, which would then get potential customers.

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