Kellogg’s is an international business within the food industry, which was founded in 1870, their main location is in Manchester (United kingdom). The benefits provided from this company is that they respond back to individuals insights and personal wants, meaning they provide a variety of different tastes in their products such as cereals and snack bars.

As any other company within all different types of market, they have goals, challenges and solutions. According to Brandwatch’s case study on Kellogg’s, one of their aims is to “sponsor exciting social competitions and reward winners fast”. Their weakness is that they have to be depend on other for social intelligence, which is something that “Vicky Keeler, Digital Executive Kellogg’s UK” disagrees on, she believes that the company itself should have a tool in order to move quickly once social campaign opportunities emerge. Therefore, they decide to have Brandwatch as their solution to their social problem, by having this company monitoring and making analytical solutions for them, this was where then twitting for them started to increase which had a massive impact on their sales of their products since they had more interactions occurring.

Accordingly, Kellogg’s started to create Twitter campaigns in order to bring more awareness towards their products so sales would increase. One of the examples was that consumers were purchasing Kellogg’s products, taking pictures with it and then # it on twitter, which would then get potential customers.