Emerging Technologies For Digital Marketing
The global marketing environment is changing with emerging technologies and marketers need to guarantee that they are fine-tuned into the latest high tech trends that will have a strong impact on various industries around the world. “There is also more competition on nearly every front: more competitive products and services, more channels to compete in, and more considerations in the consumption process.” (Greenburg, 2014). There are various emerging technologies that are occurring in the digital marketing age, below you will be able to see a few of these emerging technologies:
- Mobile marketing: If you think to years ago, mobile friendly sights were a new thing, and not many companies were able to adapt their websites to be mobile friendly; However, now it is a requirement. According to (eMarketer, 2017), “digital marketing spending will outweigh television marketing spending by 37% this year.” Mobile is not an emerging technology, however the way we market via mobiles is changing emerging rapidly. Also, Mobile marketing SEO techniques will have an ever increasing role in 2017 with Google’s recent announcements about the mobile index and AMP. For more information on this please visit: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/
- Internet of Things (IoT): More and more companies are announcing new software’s that reduces the complexity of IoT solutions. (Microsoft, 2017). The IoT promises to bring connectivity of the Internet into every aspect of our lives. This means that our devices and homes have become smarter and more efficient. examples of how the Internet of things can be used for marketing:
Amazon–Tide: Amazon’s dash buttons connect to your home wi-fi and which then connects to the Amazon app. Whenever you are running low on a given product- i.e. Tide detergent, the product button corresponds to will be delivered to your door in a couple of days.
Uber – Spotify: Spotify has linked its services to uber, meaning that customers can play there Spotify trough the uber app.
For more information on these examples pluse more please visit:
- Big Data: refers to data, challenges, capabilities and competencies related with strong and huge data sets to support a level of decision making that’s more accurate and than anything previously attempted. By combining big data with an integrated marketing management strategy, marketing organizations can make a substantial impact in these key areas: Customer engagement, Customer retention and loyalty and Marketing optimization/performance. For more information on each of these areas please visit: https://www.sas.com/en_gb/insights/big-data/big-data-marketing.html#
This volume, growth and range of data has been used to define what Big Data is, with it simplified to the 3 V’s of Big Data:
Volume – Amount of Data.
Velocity – Speed of growth/change.
Variety – Types of Data. (Roberts, 2014)
Refrences
Digital Marketing Blog – DSIM . 2017. Technological Trends to Transform 2017 Digital Marketing Strategy. [ONLINE] Available at: http://dsim.in/blog/2016/12/27/infographic-technological-trends-transform-2017-digital-marketing-strategy/. [Accessed 07 May 2017]. (PICS)
Chaffey, Dave, 2017. The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers. The 14 top rated digital marketing techniques for 2017 according to Smart Insights readers, [Online]. 1, 1-7. Available at: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/ [Accessed 7 May 2017].
Greenburg, Eric, 2014. Strategic digital marketing: top digital experts share the formula for tangible returns on your marketing investment. 1st ed. New York: McGraw-Hill Education: Tim Marks.
Internet of Things. 2017. Internet of Things | Microsoft Internet of Things Blog. [ONLINE] Available at: https://blogs.microsoft.com/iot/. [Accessed 08 May 2017].
US Digital Ad Spending to Surpass TV this Year – eMarketer . 2017. US Digital Ad Spending to Surpass TV this Year – eMarketer . [ONLINE] Available at: https://www.emarketer.com/Article/US-Digital-Ad-Spending-Surpass-TV-this-Year/1014469. [Accessed 07 May 2017].
Roberts, Jim, 2014. Big Data, Bigger Marketing. Big Data, Bigger Marketing, 1, 1-5.