Eden Perfumes – Creating a persona

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 CREATED PERSONA


  • Name: Rain Dorne
  • Background: University student studying International Business. Hopes to one day have her own coffee/book shop. Currently working in university halls.
  • Demographics: Female, 19 years old, lives in a suburban area.
  • Keyword research: Vegan, vegan products, vegan perfume, cruelty free, no animal testing, cruelty free perfumes.
  • Key characteristics: Very shy, yet focused and passionate when she does something she likes. Needs to be kept busy constantly to keep her mind off things. Enjoys being by herself and loves nature, especially the ocean. Rather pessimistic.
  • Goals: 1) Try to get through each day fairly okay. 2) Experience new things as much as possible. 3) Try not to disappoint others and herself.
  • Challenges: It’s difficult for her to become better and get through each day when her mind doesn’t cooperate most of the times. She has to calm down and understand that she’s her own person and it’s okay to make mistakes.
  • How we help: Our perfumes being vegan and cruelty free already give someone a better mindset if they know that what they’re wearing hasn’t harmed any living creature. It’ll help rain feel good about herself and smell good at the same time. If a person feels good, it’s easier to make it through the day.
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