Throughout this module I have been challenged with great opportunities to expand my knowledge and skills on how to approach digital marketing. These skills will hopefully be funnelled into my future career in marketing through the use of infographics and understand how websites attract and maintain a customers attention and observation. We can learn so much about customers behaviour through their actions and choices from a website and this has been one of the major lessons I have learnt. Throughout the module I have wanted to achieve how to understand consumer behaviour through digital marketing as well as expanding my analytical thinking to more than just the consumers perspective.

Effective Research, Critical thinking and Creative thinking – the main elements