The type of emails that ASOS send is offers , new collection and emails of confirmation of the order that we places. If i order something from ASOS i like to open the email directly to make sure from the order and the order number.

They need to improve is to send less email because sometimes i don’t open. It land to the website and show the product , doesn’t say the name like my other emails. The positive thing in their emails is that they keep you up to date with all their offers and is clear and obvious with less reading and more images that will attract the customer more by clicking on the image and will take you to the home page of ASOS.

ASOS design is very unique and simple they choose black background and white characters they use models images to show their product clearly and more attractive for the customers.

ASOS they use “add to cart” as a call to action to make it easier to the customers to  choose their products and review what they have in their basket and use a promo code if they have. They give a discount for students by having a code to apply it. The  company offers more than 75,000 different clothing ranges, including menswear, women’s wear, jewelries, beauty products, footwear, as well as accessories. They sell different brands for example: Adidas, Nike and Topshop.  The company also boasts of its own collection of label lines such as ASOS Curve, ASOS Tall, and ASOS Maternity, as well as ASOS Petite.