Understanding your customer experience and utilising data

As part of CSIUS outreach activities, we co-delivered a seminar on utilising data for improving customer experience in tourism within the the regional area. This seminar was organised by the RISE innovation project which aims to help local businesses take charge of their innovation, capitalise on new opportunities and become more productive, competitive and resilient.

Along with Adam Jones, from the School of Business and Law, the seminar helped attendees to understand their customer experience and how data is inherent to this process. Ideas for collecting, and using data were discussed as well as potential technologies which can support understanding the voice of the customer.

For more information about outreach opportunities, please get in contact at csius@brighton.ac.uk

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