The King is Dead! Long Live the King! (Interactive marketing with DBB and Brandwatch)

  Brandwatch published a case study on the Game of Thrones marketing campaign by DBB New Zealand in 2014. The largely successful advertising agency’s marketing was widely regarded as a massive success and incorporated some innovative techniques with regards to demographic interaction. Using data provided by Brandwatch, DBB were able to compare the volumes and […]

Read more "The King is Dead! Long Live the King! (Interactive marketing with DBB and Brandwatch)"