When it comes to marketing for your website or business there are many ways to increase traffic, although one marketing initiative every business should consider is Search Engine Optimisation. Google (2019) state that there are over 3.5 Billion searches on google every day (Thats 40,000 searches a second!). SEO can capitalise on missed traffic via […]
Read more "Search Engine Optimisation"The Hamilton Watch Company is a Swiss manufacturer of wristwatches based in Bienne, Switzerland. The Hamilton Watch Company started as an American watch design and manufacturing company, which incorporated in 1892 and produced its first watch in 1893. Hamilton watches are a worldwide brand and well established in the modern and vintage wristwatch markets. Upon […]
Read more "The Hamilton Watch Company (Website Audit)"Brandwatch published a case study on the Game of Thrones marketing campaign by DBB New Zealand in 2014. The largely successful advertising agency’s marketing was widely regarded as a massive success and incorporated some innovative techniques with regards to demographic interaction. Using data provided by Brandwatch, DBB were able to compare the volumes and […]
Read more "The King is Dead! Long Live the King! (Interactive marketing with DBB and Brandwatch)"