Author: Taliesin

Here are some examples of posters I have created via Illustrator to help promote sustainability within our brand to educate our customers. There are more posters that you can access via my portfolio. the first poster shown is a short informational poster to help show our true values at The Zoi Project. I wanted to highlight sustainability in order to gain the trust of our consumers. In this day and age, it is often an occurrence that brands tend to greenwash their process of making to try and hide unethical sourcing. In order to avoid this look for our brand I have tried to be as transparent as possible, providing evidence of our sustainability and creating posters in order to help our consumers learn our true values.

Here you can see I’ve created a flat plan of what our pop-up shop at the festivals would look like. When creating the layout of the flat plan, I thought about pop-ups at festivals I had visited before. I noticed that a lot would have railings of clothes and accessories located outside the tents in order to catch customers’ eyes as they walk past. I also added some mannequins to demonstrate to consumers how our garments would look when worn.

I then decided to create a mock-up of what our tent display would look like if we set up the banners I made.  These are a key part of our pop-up layout as they draw attention to our consumers. I ensured our posters were very loud and bold in order to do this, as festivals are often busy and flashy it’s important to try and stand out that extra bit.

Here I’ve created a branding board to help us visualise and promote our project. The images chosen are selected from our collaborative Pinterest board. I selected each image that could tell our story and goals within our branding. The colours represent the shades you would often see in festivals, they also represent the colour palette used from the pieces selected to create our up-cycled garments.

Gen-Z is often invested in retrospective niche aesthetics due to circulating media trends, by analysing our consumers I identified the branding board with the niche subcultures and artists our consumers identify with online, this consists of electronic dance music subcultures from the 90s and 2000s. This makes sense due to our pop-ups being based at music festivals that include electronic music. The visuals include some 90s rave posters because they were a reoccurring inspiration for graphic design & posters seen in our collaborative board.

 

Last week we met up as a group and discuss our strengths as individuals and what we can contribute to our project. It was important we discuss this so that we could ask and see what each person would like to gain from the project. Initially this is just a list to help us develop our ideas and creations but I’m sure we will all contribute more as the project develops. Here is the list-